Unsplash je bezplatn\u00e9 internetov\u00e9 zdroj vysoce kvalitn\u00edch, royalty-free fotografi\u00ed, kter\u00e9 mohou b\u00fdt pou\u017eity v designov\u00fdch projektech, soci\u00e1ln\u00edch m\u00e9di\u00edch a dal\u0161\u00edch. Platforma byla spu\u0161t\u011bna v roce 2013 montrealsk\u00fdm podnikatelem Mikaelem Cho a jeho t\u00fdmem. Od t\u00e9 doby se Unsplash stal jedn\u00edm z nejpopul\u00e1rn\u011bj\u0161\u00edch web\u016f pro z\u00edsk\u00e1v\u00e1n\u00ed vysoce kvalitn\u00edch fotografi\u00ed.<\/p>
Hlavn\u00ed v\u00fdhodou Unsplash je kvalita dostupn\u00fdch obr\u00e1zk\u016f. Na platform\u011b je v\u00edce ne\u017e 2 miliony vysokorozli\u0161en\u00fdch obr\u00e1zk\u016f, kter\u00e9 lze zdarma st\u00e1hnout a vyu\u017e\u00edt k osobn\u00edm nebo komer\u010dn\u00edm \u00fa\u010del\u016fm. Obr\u00e1zky jsou dod\u00e1v\u00e1ny komunitou fotograf\u016f po cel\u00e9m sv\u011bt\u011b, kte\u0159\u00ed r\u00e1di sd\u00edlej\u00ed svou pr\u00e1ci pro ostatn\u00ed k vyu\u017eit\u00ed. Obr\u00e1zky zahrnuj\u00ed mnoho kategori\u00ed, v\u010detn\u011b p\u0159\u00edrody, lid\u00ed, technologie, j\u00eddla a mnoha dal\u0161\u00edch, co\u017e zaji\u0161\u0165uje, \u017ee ka\u017ed\u00fd najde n\u011bco pro sv\u016fj projekt.<\/p>
Pou\u017e\u00edv\u00e1n\u00ed Unsplash je velmi jednoduch\u00e9. Sta\u010d\u00ed nav\u0161t\u00edvit webovou str\u00e1nku, zadat kl\u00ed\u010dov\u00e9 slovo souvisej\u00edc\u00ed s po\u017eadovan\u00fdm obr\u00e1zkem a prohl\u00ed\u017eet si v\u00fdsledky. Jakmile najdete po\u017eadovan\u00fd obr\u00e1zek, m\u016f\u017eete jej st\u00e1hnout ve vysok\u00e9m rozli\u0161en\u00ed a pou\u017e\u00edvat podle uv\u00e1\u017een\u00ed. Webov\u00e1 str\u00e1nka tak\u00e9 nab\u00edz\u00ed u\u017eite\u010dnou funkci vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 umo\u017e\u0148uje filtrovat v\u00fdsledky podle orientace, barvy a dal\u0161\u00edch parametr\u016f, co\u017e usnad\u0148uje nalezen\u00ed ide\u00e1ln\u00edho obr\u00e1zku pro v\u00e1\u0161 projekt.<\/p>
Jednou z vlastnost\u00ed, kter\u00e1 d\u011bl\u00e1 Unsplash jedine\u010dn\u00fdm, je komunita. Jak bylo zm\u00edn\u011bno, fotografie jsou poskytov\u00e1ny komunitou fotograf\u016f, kte\u0159\u00ed z\u00edsk\u00e1vaj\u00ed kredit za svou pr\u00e1ci, kdy\u017e jejich fotografie jsou pou\u017e\u00edv\u00e1ny. To znamen\u00e1, \u017ee m\u016f\u017eete proch\u00e1zet profile fotograf\u016f, vid\u011bt jejich pr\u00e1ci a dokonce je sledovat, pokud se v\u00e1m l\u00edb\u00ed jejich styl. Webov\u00e1 str\u00e1nka m\u00e1 tak\u00e9 sekci nazvanou „Kolekce“, kter\u00e9 jsou sady fotografi\u00ed vyvinut\u00fdch na z\u00e1klad\u011b konkr\u00e9tn\u00edch t\u00e9mat nebo t\u00e9mat. Tyto kolekce jsou vytv\u00e1\u0159eny \u010dleny komunity Unsplash, co\u017e znamen\u00e1, \u017ee m\u016f\u017eete objevit nov\u00e9 fotografy a fotografie, kter\u00e9 byste jinak nespat\u0159ili.<\/p> Dal\u0161\u00ed v\u00fdhodou Unsplash je, \u017ee obr\u00e1zky jsou \u00fapln\u011b bez poplatk\u016f. To znamen\u00e1, \u017ee je m\u016f\u017eete pou\u017e\u00edvat k libovoln\u00e9mu \u00fa\u010delu bez nutnosti platit autorsk\u00fdm poplatkem nebo licen\u010dn\u00edmi poplatky. D\u00edky tomu je Unsplash skv\u011bl\u00fdm zdrojem pro start-upy, mal\u00e9 firmy a soukrom\u00e9 osoby, kter\u00e9 nemus\u00ed m\u00edt rozpo\u010det na placen\u00e9 vysoce kvalitn\u00ed obr\u00e1zky. Je v\u0161ak t\u0159eba m\u00edt na pam\u011bti, \u017ee existuj\u00ed ur\u010dit\u00e1 omezen\u00ed, tak\u017ee je v\u017edy dobr\u00e9 p\u0159ed pou\u017eit\u00edm obr\u00e1zku zkontrolovat podm\u00ednky licence, zejm\u00e9na proto, \u017ee se teoreticky mohou v pr\u016fb\u011bhu \u010dasu m\u011bnit.<\/p> Unsplash se stal popul\u00e1rn\u00edm zdrojem pro firmy i soukrom\u00e9 osoby. Velk\u00e9 zna\u010dky, jako je Apple, Google a Facebook, pou\u017e\u00edvaly obr\u00e1zky z Unsplash ve sv\u00fdch marketingov\u00fdch kampan\u00edch. Je snadno pochopiteln\u00e9, pro\u010d – kvalita obr\u00e1zk\u016f je vysok\u00e1 a platforma je snadno pou\u017eiteln\u00e1. Nav\u00edc, pou\u017e\u00edv\u00e1n\u00edm obr\u00e1zk\u016f z Unsplash mohou firmy u\u0161et\u0159it pen\u00edze na drah\u00fdch obr\u00e1zc\u00edch z fotobank a poplatc\u00edch za licen\u010dn\u00ed pr\u00e1va, z\u00e1rove\u0148 udr\u017euj\u00edc\u00ed kvalitu sv\u00fdch vizu\u00e1ln\u00edch obsah\u016f.<\/p> Shrnuto, Unsplash je skv\u011bl\u00fdm zdrojem pro ka\u017ed\u00e9ho, kdo hled\u00e1 vysoce kvalitn\u00ed obr\u00e1zky bez poplatk\u016f pro projekty, soci\u00e1ln\u00ed m\u00e9dia a dal\u0161\u00ed. S obrovskou sb\u00edrkou fotografi\u00ed od fotograf\u016f po cel\u00e9m sv\u011bt\u011b, snadno pou\u017eiteln\u00fdmi vyhled\u00e1vac\u00edmi funkcemi a p\u0159\u00e1telskou komunitou se Unsplash rychle stal zdrojem prvn\u00ed volby pro firmy i soukrom\u00e9 osoby. A\u0165 u\u017e hled\u00e1te obr\u00e1zky pro svou dal\u0161\u00ed marketingovou kampa\u0148, webovou str\u00e1nku nebo p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch m\u00e9di\u00edch, stoj\u00ed za to pod\u00edvat se na Unsplash.<\/p>","protected":false},"excerpt":{"rendered":" V dne\u0161n\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b je p\u0159\u00edstup k vysoce kvalitn\u00edm obr\u00e1zk\u016fm kl\u00ed\u010dov\u00fd pro v\u0161echny, kte\u0159\u00ed se v\u011bnuj\u00ed designu, soci\u00e1ln\u00edm m\u00e9di\u00edm nebo tvorb\u011b obsahu. A\u0165 u\u017e vytv\u00e1\u0159\u00edte webovou str\u00e1nku, navrhujete bro\u017euru nebo propagujete svou zna\u010dku na soci\u00e1ln\u00edch m\u00e9di\u00edch, pou\u017e\u00edv\u00e1n\u00ed kvalitn\u00edch obr\u00e1zk\u016f m\u016f\u017ee ud\u011blat velk\u00fd rozd\u00edl ve vn\u00edm\u00e1n\u00ed va\u0161eho obsahu. Ale kde naj\u00edt vysoce kvalitn\u00ed obr\u00e1zky, kter\u00e9 jsou […]<\/p>\n","protected":false},"author":1,"featured_media":2360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[1072,1081,1069,1070,1073,1079,1074,1075,754,746,1077,1078,1076,1071,755,1080,325,1083,1082,1068],"class_list":{"0":"post-2353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nastroje-a-aplikace","8":"tag-barvy","9":"tag-bez-royalty","10":"tag-fotografove","11":"tag-jidlo","12":"tag-komercni","13":"tag-komunita","14":"tag-kuratovane","15":"tag-lide","16":"tag-male-firmy","17":"tag-obrazy","18":"tag-orientace","19":"tag-osobni","20":"tag-priroda","21":"tag-sbirky","22":"tag-startupy","23":"tag-technologie","24":"tag-unsplash","25":"tag-vyhledavani","26":"tag-vysoka-kvalita","27":"tag-zdarma"},"_links":{"self":[{"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/posts\/2353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/comments?post=2353"}],"version-history":[{"count":7,"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/posts\/2353\/revisions"}],"predecessor-version":[{"id":2619,"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/posts\/2353\/revisions\/2619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/media\/2360"}],"wp:attachment":[{"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/media?parent=2353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/categories?post=2353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiweb.org\/cs\/wp-json\/wp\/v2\/tags?post=2353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wiweb.org\/cs\/wp-content\/uploads\/2023\/04\/2023-04-17_091626-1024x519.png\")
<\/figure>